Interaction Rates:
- Consumers interact with Mobile Ads more than six times as much as they did with online click‐to‐expand ads.
Brand Time:
- Consumers spent significantly more time with mobile messages compared to online ads (almost twice as much).
- Brand time tended to correlate with the quantity and quality of content contained in an ad.
Click‐Through Rates:
- Mobile executions possessed higher branding times and other action rates – completing a very favorable ‘stickiness’ profile for the advertiser!
Now, imagine interacting with your ‘virtual assistant’ – you happen to be flying to Orlando, FL – and your assistant offers you discounted tickets to Disney and other associated parks yielding: “Right Content – Right Person – Right Time” – and that’s GetABBY!
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